Automotive Search Engine Optimization
When you want to know about is Automotive search engine optimization, we will look at the pros and cons about SEO on automotive websites. Getting your website generating leads and being an active part of your sales team is essential to business growth. Your website can cater for unlimited amounts of people and questions. If that is set up in the right way it can also educate and nurture your ideal customers. So they are qualified and ready to buy.
However getting found and getting ideal customers to your website is critical. That is where automotive search engine optimization comes in. Google caters for almost all searches. Getting traffic from those searches drives ideal customers to your website. People use Google to search for answers to their questions if you have content on your website that answers those questions then you’re going to attract website visitors and convert them into leads.
SEO or search engine optimization equals optimizing your website with keywords and content so that your website pages and posts come up in search results for people to then arrive at your website. Here is a typical journey. Joe is the head engineer at an automotive vehicle manufacturer. They’re starting a design project. It needs a fire suppression system. Joe searches on Google for motorsports fire suppression system manufacturers. He looks at the results on the first page. He sees adverts which have ads next to them and they’re being paid for organic results which are not painful. He reads the blue text first then the descriptive text. He clicks lifeline as it seems to offer what he needs. He arrives at the lifeline – fire doc code at UK website. Continues his research on the screen is an example of what that search looked like.
That is SEO, it is about producing the right content so it is included in search results. Making sure the blue text which is the meta title and descriptive text. Meta description are optimized to encourage clicks. Then having informative and helpful content on your website to answer questions and show that you are the company they need. The next step is optimizing your website for the lead generation.
Now let’s look at the pros and cons about automotive SEO
The pros about automotive SEO. If you optimize your website for right keywords then your content will be found by the right people your ideal customers. When they’re searching for solutions that your products and services can provide. Understanding your ideal customers using ideal customer research is an essential part of knowing what keywords your ideal customers use. Attracting website visitors from searches are perfect. Because they’re active in their buying journey. If you do a cold call then you don’t know if the person on the other end actively needs what you’re selling. But if somebody arrives at your website, it’s because they have a need.
The more leads you get from search traffic makes your sales team more efficient as they working. Leads that have a better chance of becoming customers. If you see SEO as writing great content that answers questions and helps your ideal customers, then you’re on the right track. Think content topics and ongoing campaigns. You’ll be publishing a variety of content that answers many different questions and is useful for your target audience.
Now the cons about automotive SEO. Do it wrong and you either won’t attract any website visitors or you’ll attract the wrong ones. If they become leads your waste time working them because less of the leads will become customers. If you think of SEO as only keywords which is how it used to be. Then you’ll be missing opportunities everybody searches differently. Plus so engines are pretty clever they understand context and even for each person. If you search for motorsport fire suppression system manufacturers, you will get different results. That’s because search engines take a look at your history.
They know when you’ve clicked on a result that didn’t help as you jump straight back to the search results. They know when you’ve found what you need as you stay on the website you found and don’t go back to the search results. It’s more complex than that. But ultimately SEO is more than just picking a few keywords and trying to rank number one.
When you do automotive search engine optimization without ideal customer research. When you focus only on a few keywords. When you pack your content so full of those keywords, they’re not readable then it won’t work.
Some good tips there are some tips for good SEO.
- Do your ideal customer research.
- Create quarterly campaigns.
- Publish multiple pieces of content around a topic.
- Keep your content human so it’s easy to read and helpful.
- And where to start once you’ve done your ideal customer research. Do a thorough review of every page on your website and update these basic areas.
- Meta title should be no more than 70 characters. This is what your page or post is about.
- Meta Description should be no more than 300 characters. This offers more information and a call to action.
Use optimized h1 text for the main title text visible on the page or post. This is visible when somebody’s actually looking at your page not necessarily in the search results. And use optimized h2 and h3 for subheadings on the page. As this helps people and search engines know the structure of your page or post. Optimize the body copy text in a human way and optimize alt text for all images.
Use this list if you want to go further without optimizing your website pages and posts.
- Link words and phrases to other pages and post on your website.
- Include external links to high-quality websites to show you’re there to help.
- Consider the amount of words used enough to keep region readers engaged.
- When you have multiple pieces of content about the topic. Make sure to link them to each other to show search engines and humans that you’re an authority on those topics.
- Don’t include too many hyperlinks otherwise you won’t look trustworthy.
- Make sure all inks work.
- Make sure your pages load fast.
- There’s plenty more to consider about SEO but this is a good start.
However SEO can be a minefield as well if you do not pick the right automotive SEO services. The right SEO services can help you in the following ways.
- Rank your website prominently on search engine result pages or SERP.
- Offer more visibility to your website
- Ensure more number of visitors and proper business leads
In order to choose the right SEO services, consider the criteria such as find out the ranking of the site on SERPS.
In the case, the automotive SEO cannot get its site to rank higher on SERPS. It begs the question as to how will it help yours. More experience leads to gaining better expertise and navigating the challenges of SEO. The number of social media followers can be a reflection of the credibility of the company. The range of clients in various industry verticals can highlight the quality and trustworthiness of the company. Shortlist two to three automotive SEO based on the communication level with the company should be good and comforting. It helps as you need to deal with the company on a long term basis. The SEO team should have a good number of digital marketers content writers designers and video animators. Ask the company to share a few case studies to gauge its performance. The quality of blogs on the company’s site would reflect its expertise in the domain. And finally cost, find the balance between the quality of work and the cost of long-term SEO work. Remember low cost and good quality service do not always go together.